The Book

DSC_4374edx-cropedThis is a book that had to be written!  Tom and Jerry have been itching to share their knowledge, experience and know-how of how to train people built up over the years and to help other trainers to raise the bar.  They have a passion for bringing about sustainable change and business results through training and they want to share how to develop, design and deliver highly effective training programmes that really deliver on objectives.

Tom and Jerry believe that for too long too much business training has failed to deliver.  UK businesses spend a combined total of more than 218 million days training their work forces.  But only 15-20% of trainees who participate in a typical workplace learning event ever employ their new capabilities in a way that leads to worthwhile results for the organisation.

So here is their business training ‘Bible’ on how to train people, and it contains the combined expertise of two of the UK’s leading trainers.

DSC_4288edThe book can be used a both a reference guide to access information to meet a specific need, or it can act as a source of ideas and inspiration to give a training event greater impact.  If you want to know how to train people then you are in the right place.

Amongst other things the book includes:

  • How trainers need to adapt to the new business environment;
  • How people learn
  • The characteristics of a bad trainer
  • Training needs analysis
  • Training design
  • How to improve the way you deliver content
  • A blended approach which ensures learning transfer
  • Assessing and evaluating the impact of training
  • Working with external trainers


You can also sign up to receive the additional FREE Resources Pack that supports the book, and that contains a variety of materials that will help you with you continued development in learning how to train people.


The FT Guide to Business Training is available online and from all leading booksellers. Visit Amazon or the Book Depository below to read more reviews or buy the book: